Showing posts with label adsense. Show all posts
Showing posts with label adsense. Show all posts

Thursday, May 6, 2010

7 Tips To Earn More With Adsense

Here is a compilation of some of the best adsense tips that will surely increase your adsense earnings. I know a lot of people use adsense as their source of income so here is the list the i made to help you earn more!

# Blend adsense with your content
Your adsense should not look like an ads but should look like a content. So make the colors of your adsense and the background blend with your content. People today avoid ads as much as possible so this is a very important thing to consider when deciding with the colors of your adsense.
If you want to make people click on your adsense then make them look like a part of your content.
Also, when choosing the color of you adsense title, i highly recommend blue (#0000FF). The explanation why blue is the best is pretty simple, it is the most common color for links so people will right away know that it is a link. It is not important that your content title and adsense title should have the same color because using blue for your adsense title works best.

# Make the url go away
It is against the rules of Google if you make it invisible to the eyes of the people. One trick to do that is to change it's color same with the content color of your ads so it will not look like a url.

# Remove the borders
Blend the border color of your ads with your background color so it will not be visible. It can help to blend your ads with your content because if you put
borders in your ads, it will look more like an ads and not a good idea.

# What type of ads to choose from adsense
There are a lot of ads to choose from adsense but one of the most used is the
728 x 90 (leaderboard). This is best to use if you are just starting with adsense and best placed at the top of your page (usually under the header title). You can also place it between your conent and it blends well with your content. Also, avoid placing ads in your footer because not a lot of readers would go that far. If you don't have much space for ads, you can also consider using the 468 x 60
(Banners) and 234 x 60 (Half-Banners). You can also place them at the top or in between you content just like the leaderboards. You can experiment by using different ads a week and use the one with the best results.
I recommend not using the 468 x60 (Banners) type of ads because it is one of the most commonly used one so if you use it, people will know right away that it's an ads so they will AVOID it. Just like what i said, people avoid ads as much as possible so it's not a good idea to use the 468 x 60 (Banners).
- From my experience, the 336 x 280 (Large Rectangle) had the MOST CLICKS because it is the type of ads that blends best with the content.
If you want to place ads in your sidebars, you can choose from 160 x 600 (Wide Skyscraper), 120 x 600 (Skyscraper), and 120 x 240 (Vertical Banner). These are the best type of ads that will fit in your sidebar.

# Don't put too much ads on your site
Avoid putting a lot of ads in your site because if you do that, people will lose
interest in visiting your site because people want good content and not ads. So we can use the quality over quantity where we place only a few ads but has good placements.

# Ads placed above the fold
People spend a lot of time above the fold so this is the best place to put your
ads. Above the fold is the first place where people can see without scrolling.
This is the perfect place for your ads.

# Choose text ads over image ads
In my opinion, people hate banners and will avoid it as much as possible. Text
ads are also easy to blend with your content compared to image ads because
you'll never know what kind if image will come out. But, you can also consider image ads as your last res

Wednesday, January 14, 2009

The Death of Google Adsense And Other Myths

By Titus Hoskins (c) 2006

Recent changes in the Google Adsense program has many online website owners and marketers seriously concerned. Many have seen their Adsense profíts and income flatline... seen their four or five figure monthly Adsense income disappear overnight. For many the Google Adsense bubble has burst.

What happened?

First, Google made a change in its Adsense program, letting advertisers choose between putting their ads in the search results or on the content pages of Adsense publishers. Search won out and started to receive the higher bids. Search results convert better than content ads.

Next, Google has cracked down on Junk Adsense sites, like they should. These sites consisted mainly of software generated re-hashed search engine links and were totally annoying to say the least. But Google also cracked down on 'squeeze pages' or 'affilíate landing pages' - a lucrative source of income for many online marketers, mainly because these pages helped marketers build an opt-ín list or use permission based email.

The results of these changes produced an Adsense meltdown for many online marketers.

Some Internet marketers are speculating recent changes could even mean the death of Adsense. One online marketer, Scott Boulch even published a free report entitled 'The Death of Adsense".

Many affilíate marketers would agree with Boulch on some of his points, especially the obvious fact that using Adsense on your web content is starting on the bottom rung of the online marketing ladder. Instead of receiving pennies per clíck with Adsense, alert marketers and webmasters have already discovered that by using CPA (Cost-Per-Action) and direct affilíate links, they can produce significantly more revenue from their web pages. Why eärn pennies per clíck when you can eärn $5, $10 or OVER $100 per clíck?

But the fine people at Google are catching on...

In the past Google has made its own swing to the Cost-Per-Action direction with its referral system for the Firefox Browser and giving webmasters credít for signing up Adwords and Adsense accounts.

Many online marketers believe Google needs to expand on these baby steps and open their Adsense affilíate program up to third party products/advertisers. In a recent company statement Google offered some hope: "We're always looking for new ways to provide effective and useful features to advertisers, publishers, and users," the company stated "As part of these efforts we are currently testing a cost-per-action (CPA) pricing model to give advertisers more flexibility and provide publishers another way to eärn revenue through AdSense." Basically, in cost-per-action, advertisers pay for leads, purchases or customer acquisition. It would help with the clíck fraud issue and the monetary returns could potentially make Adsense's revenues pale in comparison.

As more and more commerce goes online... acquiring customers for such diverse services as ínsurance, real estate, telephone, marketing, web hostíng, travel, mörtgage loans, cable TV, banking... you name it, almost any service or product sold in the marketplace is now turning to the Internet for customers and lifelong clients.

Enormous sums of monëy will change hands. Perhaps, the most lucrative of these is customer acquisition. Advertisers are turning to the Internet and webmasters/marketers for acquiring these lifelong customers for their respective services and products. Businesses and companies are quickly realizing paying an attractive lead generating fee/commission is smart business. They quickly build a client base for their services or products and quickly recoup their expenses - realizing in the long run these leads will generate huge profíts.

It can also mean huge profíts for the CPA networks like ValueClick's Commission Junction and Rakuten's LinkShare who supply the advertisers with publishers and website marketers to harvest these leads. It can be a lucrative venture for all involved, especially for those online marketers who have cornered the search engines for lucrative niche markets in big ticket items. Even small ticket items pay quite well for those marketers who know how to market online.

Contextual advertising is fine, but CPA (Cost-Per-Action) will offer much better returns for the website owner. Making any profitable site much more profitable. It will and is opening up a whole area of marketing opportunities that nevër existed before we had the Internet. Creating a complex structure of advertisers, publishers and the Affilíate/CPA companies that connect the two.

Of course, cutting out the middle man has always been even a more profitable venture for most marketers. As more and more webmasters realize they can make much more with dealing directly with companies, rather than going through a middle process like Google Adsense or the countless other affilíate/CPA networks ... online marketers can reap even bigger rewards.

For an online marketer when you get a telephone call or email from the CEO or the affilíate manager with a company or service you're promoting with your website - you know you have made it! Dealing directly with a company usually means bigger commissions and special exclusive deals just for you or your sites.

Only fly in the ointment, all that extra paperwork and business wheeling and dealing. Many marketers and website owners like the idea of someone else handling all the tracking, collecting payments, promotional materials... they just like to sit back and build more websites and content. It gives the affilíate marketer a lifestyle that they are looking for on the web. They just like to market and promote with their sites and let someone else worry about the details. Therefore, there will always be a place for contextual ads like Google Adsense... "Rumors of my demise have been greatly exaggerated."

However, could CPA be a better alternative for the current Adsense contextual ads?

Google would be the natural choice for a middleman if there ever was one. Besides, many savvy marketers know the Google brand name is trusted online, any product/service promoted through Google would be an easy sell. Many argue Google already dominates the web, why should it not be the one to handle these CPA transactions through its Adsense program.

On the flip side, over countless updates and changes to its indexing, many webmasters have experienced more than a few negative dealings with Google. Many have won, many have lost in this Google Age, but all have realized riding the Google Search Engine is like running with the bulls at Pamplona, totally thrilling unless you're one of the unfortunate few who get trampled in the process.


About The Author:

Titus Hoskins is a former teacher who now works full-time online operating numerous websites, including two sites on Internet marketing. For the latest web marketing tools try: http://www.bizwaremagic.com. For the lastest trade information in your own industry try: http://bizwaremagic.tradepub.com.
2006 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Find Internet Marketing